A great deal of time and effort goes into preparing quotations and proposals for your customers. As a salesperson, you want to give your customers what they want and need to make their business a success. After all, a successful business and a happy customer will bring you repeat business. It makes perfect sense to do everything you can to help them get the proper equipment and to help you get a sale.
However, with prices in the catering industry expected to rise, the falling value of the £ and uncertainty over Brexit, now you are more likely to be dealing with customers who are on a tight budget and want to keep cash flow in their business. Customers do not want to waste valuable working capital on depreciating assets, but prefer to spend it elsewhere where they can expect higher returns (for example: recruitment, stock, etc.)
With uncertain times ahead, restaurants and pubs are re-evaluating their spending which can lead to a lower spec ordered or fewer pieces of equipment being purchased. A brand new oven may not be the top priority, if the current one is still working. You want to ensure you don’t lose out on sales. If anything, you want to increase them!
This is when WestWon can help. WestWon have a specialist catering leasing department and specialist catering funders. We can help give your customers what they want and at a fair price.
With 50 UK based lenders backing us, WestWon can offer some of the most competitive rates to compare against your current finance provider. Even better, WestWon offer a commission to our catering suppliers of 2% of the capital cost. It literally pays to work with us!
Leasing is a quick and simple way to give your customer what they want at a budget and term that suits them. With low, fixed prices throughout the duration of the lease, your customers can pay for the equipment as they use it. Therefore, they are paying for the lease with the revenue your equipment is helping to provide.
Your customer gets the equipment they want and need, when they need it. Meanwhile, you increase your own profit.
Choosing to use WestWon is a no brainer! For more information, give us a call and speak to our catering specialists on 01494 611 456.
Written by George Shillingford.