Cryotherapy Sauna – Too Cold For Comfort?
Cryotherapy sauna’s is one of the hottest trends in health rehabilitation – standing in temperatures as low as – 150 ℉. The cold temperatures have been shown to reduce the effect of muscle soreness post athletic performance and aiding recovery between fixtures. The trend has taken off in the UK, specifically supporting Leicester City football clubs Premier League winning season. The cryotherapy sauna’s ice-cold approach has also been shown to aid cancer treatment and promote weight loss in healthy individuals.
Throughout many sports, placing ice on injuries or having an ice bath to relieve muscle soreness and pain is highly recognised. Nevertheless, Cryotherapy goes the extra mile by exposing the entire body to extremely cold, unnatural temperatures. Cryotherapy is not just used within sporting clubs, it is used in a variety of areas. Health clubs and spas have also recently invested in the machines due to the impact it has on skincare and general well-being, providing a popular alternative to post session cold showers and ice-buckets.
Popular in the UK?
The use of Cryotherapy sauna’s in the UK market emerged as a success for Leicester City football club. Many players believe that the introduction of the Cryotherapy sauna was the reason for their Barclay’s Premier League title in 2015-2016 season. Jamie Vardy (Leicester City forward) described “The cryotherapy sauna is absolutely freezing,” but emphasised the device kept him in the game and helped him return quickly from his hip injury.
Just athletes?
Cryotherapy’s main aim is to promote recovery post performance, ensuring the individuals are ready for their next battle. So, can it be applied to everyone that performs? Gary Barlow – celebrity judge and musician – used the chamber to boost his immune system on his recent tour, which may provide the platform and incentive for other performers to invest.
The future…
Although further damning research is required, the initial results seem to be extremely positive for Cryotherapy. The positive impact it is having on many individuals, is somewhat costly to organisations at £50,000+ VAT. Alternatively, a 3-year lease enables suppliers and users with a service at a realistic cost.
If you are interested in cryotherapy and are thinking about integrating it within your business, no matter the sector, please give us a call on 01494 611 456. Alternatively send an email direct to hello@westwon.co.uk.
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